A marketing/informative site that serves apartments buyers
The challenge: The establishment of a marketing/informative site for Israel's largest real estate developer - Shikun&Binui Real Estate that provides information about the company and its projects, and enables locating a property for purchase.
In addition, one of the goals of the site was to enable apartment buyers to obtain updated and comprehensive information about the apartment they purchased: construction progress, changes in specifications, payments, costs, and more. This information is located in two internal operating systems that are completely separate from each other - one information system with apartment data and the other - a CRM system with information on payments, contracts and more. The goal was to present the information required to users as one single, clear and convenient experience. In addition, since buyers are required to transfer and receive documents with sensitive financial and personal information through the site, a very high level of security was required.
The solution that was implemented: After thorough research and a specification and design process (UI/UX), a unique and accessible site was developed on Pionet's own SiteVision infrastructure. In order to present the information to the purchasers in the personal area, Pionet's technology experts produced an integrated SOA layer for Shikun & Binui Real Estate, which connects the two internal systems, creating a unified and intuitive experience for the user, while no change in company work processes was necessary. Information is presented to the users from one or both systems together in a process that is completely transparent to the user.
In addition, an external security system was integrated as per the customer's request, in order to provide the highest level of security, including a secure identification process, and the ability to securely transfer documents with sensitive financial information such as contracts.