An e-commerce and marketing website in several languages
The Challenge: The Western Wall, the holiest site for the Jewish people - how do you convey the uniqueness and holiness of the place - on a website? A site whose theme is ancient stones, holiness and elevation but is supposed to be based on the most advanced technologies?
The Pionet Group won the tender for the establishment of the website for the Western Wall Heritage Foundation in several languages, and the first challenge was the design - illustrating the visitors' experience to the Western Wall. In addition, there was a requirement to include the option to view images of the Western Wall cameras that capture the Wall 24 hours a day, six days a week. The site was also to provide information about celebrating a Bar / Bat Mitzvah at the Western Wall for those who wish to do so, and enable registration, and finally display the pictures of those who celebrated. On the commercial side, there was a need to establish a donations area that is supposed to interface with online payment channels and an online store that sells Torah scrolls and other products. Another requirement was the possibility of sending a note to the Western Wall to be put between the wall's stones. All this and more - stops when the Sabbath begins.
The solution that was implemented: Following a significant and in-depth speciation and design (UI/UX) process, a responsive and accessible website was created on the SiteVision infrastructure in Hebrew and English (and other languages on the way!). The unique and creative design done by the design team at Pionet's Workshop presents the information on "stones" that correspond with the design of the stones of the Western Wall.
The special site developed by Pionet includes many components, all of which were developed and carried out by Pionet's expert teams: The Wall camera system was integrated so that anyone interested to do so could watch the events at the Western Wall. The possibility of sending a note to the Western Wall was integrated (at the end of each day there are those responsible for physically going and placing the notes between the stones of the Western Wall!), in addition to the option to watch the events, and to register for Bar / Bat Mitzvah by filling out the appropriate forms. An interface was established for uploading photos from the Bar / Bat Mitzvah celebrations held on site, and an interface for donations that includes payment options in several payment channels, such as PayPal and CreditGuard, was developed. An online store, that enables the purchase of books and various accessories, was created. And finally a "Shabbat clock" was added that turns off the site at the beginning of the Sabbath and turns it on again at the end of Shabbat
URL: https://www.thekotel.org