The Crowne Plaza Hotel Chain (Israel) website
The Challenge: Establishing an impressive and useful marketing site for one of Israel's largest hotel chains, with seven hotels throughout Israel, while creating differentiation for the Crowne Plaza chain and promoting the chain's image. As this is an international brand, it required a high level of design and branding to meet global standards.
Beyond creating an impressive and spectacular site, the goal was to allow users to book rooms in each of the chain's hotels. For this purpose, Pionet's experts were required to develop a booking system while interfacing with the Silverbyte system, which is an operational system for booking rooms in hotels in Israel and to integrate the experience of booking rooms into the website in a correct and intuitive manner.
The solution that was implemented: In the first stage, a strategy and a marketing concept was created by Pionet's consulting team in cooperation with various functions in the hotel chain. Later on, Pionet's UI/UX team conducted comprehensive research and created a meticulous specification of the site's design which served as a basis for the development of the Crowne Plaza site on Pionet's own SiteVision system. The site, designed by Pionet's expert design team, is impressive in design, responsive and accessible. The development team fully integrated the Silverbyte system and integrated a reservation system on the site so that each user can book one of the 1800 rooms in the network's hotels conveniently and easily.